Are your supplier-customer relationships eroding? Learn ways to “know” vs. “assume” the answer — and what to do about it.
Let me guess, “We know what our customers think of us and how to completely serve them.” That’s a common response from suppliers. However, if you talk to customers, you get a different view.
Some companies are unable to monitor how their reputation varies by customer. This creates a gap that limits visibility for all functions, including: Marketing, Sales, Strategy, and Procurement.
Download this whitepaper to learn what can be done.