讲座题目：Coopetition in omni-channel Operations

主 讲 人 ：北京航空航天大学 刘霖 教授

讲座时间：2023年6月28日（周三）上午10：00

讲座地点：江湾楼 336 晨星厅

主办单位：服务科学与服务管理研究中心、运营与供应链研究中心

主 持 人 ：中南大学商学院 周雄伟 教授

摘 要：

Our paper attempts to investigate when an e-tailer and B&M retailers have the incentive to form a coopetition omni-channel partnership and when all stakeholders benefit from the BOFS strategy. Our results show that coopetition partnership under the BOFS strategy makes the profits of the e-tailer and retailers both have an inverted-U shaped relationship with the number of retailers in the market. When there a few (many) retailers, the entrance of a new retailer may benefit (hurt) both the e-tailer and retailers under BOFS due to the convenience effect (competition effect). This creates divergent incentives for them in the formation of the coopetition omnichannel partnership. We also show that the e-tailer and retailers both want to form such a partnership when the hassle cost is low, the market size is large, and the number of retailers is not too large. In addition, all stakeholders may benefit from the coopetition omnichannel partnership with the BOFS strategy (i.e., an “all win” situation).

主讲人简介:

刘霖，北京航空航天大学经济管理学院教授，博士生导师，分别于2004、2007、2014年取得清华大学学士，埃默里大学硕士、南加利福尼亚大学博士学位。主要研究兴趣集中在数字平台和平台经济，运筹管理和营销学交叉领域。研究论文发表在Management Science（两篇）和POMS上，获Shankar-Spiegel最佳论文奖，中国运筹学会-行为运筹与管理分会最佳论文奖，纽约大学斯特恩商学院NET Institute科研基金，任Journal of Digital Economy（清华大学）副主编。