题目：Optimal Pricing Strategies with a Name-Your-Own-Price Recycle Channel and Remanufacturing

报告人：华中科技大学李建斌教授

报告时间：2019年4月16日(周二) 下午2:30

地点：管理楼管阶二

报告人简介：

李建斌教授，华中科技大学管理学院教授，美国宾夕法尼亚大学Wharton商学院访问学者。主要研究领域为物流与供应链管理、电子商务供应链优化及医药供应链管理。目前在Productions and Operations Management、Decision Sciences、Naval Research Logistics、TEM、EJOR等国际顶级期刊及国内管理科学学报、中国管理科学、系统工程理论与实践等权威期刊发表过50多篇文章。国家自然科学基金重点项目主持人，美国纳斯达克上市公司资深供应链战略顾问，广州卓志跨境电商供应链优化项目主持人；华中科技大学和卓志跨境电商中心主任，2013年入选教育部新世纪优秀人才计划。

报告摘要：

We study pricing and production strategies for an original equipment manufacturer (OEM) under a remanufacturing environment.The returns are collected under a name-your-own-price (NYOP) mechanism. OEM has two options to collect returns:  Model M where the OEM undertakes recycling and Model T where the third party (TP) undertakes recycling. We first derive optimal decisions for each model and find that the optimal strategies are dependent on operational cost of recycling unit return. We make a comparison between Model M and Model T and obtain the conditions under which Model T is better than Model M in terms of agents' profit, retail price and environmental impact. We also compare the performance of NYOP mechanism and list-price mechanism. In addition, we find that an additional bidding option makes the manufacturer less likely to outsource recycling business.